Ease of use sums it up. Compared to most social blogging platforms Facebook is tops when it comes to ease of use. While Myspace may have been the rabbit out of the gate early on, it is Facebook that won the race.
Since August of last year, Facebook has doubled its user base to more than 200 million active users. The common wisdom is that all those users will translate into millions of advertising dollars. The value isn’t in the users, but in the network effect all the connections between the users. Mix that with the huge lock-in that Facebook has by its nature; it is worth a larger multiplier.
SEO – Search Engine Optimization
The content you or your users/visitors creates is indexed by Google, Ask, Live Search, Bing and others. It behooves those serious about their internet visibility not to discount social media.
Read about Facebook page growth»
Why Facebook is better than MySpace»
Did You Know?
One can send out a tweet via twitter (quite a few other methods as well) and have that tweet automatically posted to your Facebook page. Other social media such as flickr, can do the same thing.